Grow Your Business

Your business is going along ok but you know that it could do much better. You want to be proud of the results you create in your business, but right now you’re just going through the motions. The good news is that with a little focus, dedication and a good strategy, you can grow your business and turn it into something you can be proud of.

Being a small business owner can be very difficult. With all that juggling going on, it can be hard to find the time to undertake any new activities when everything needs your attention right now. So where do you start when you want to grow your business? Many business coaches would start by doing a SWOT analysis. SWOT stands for:

• Strengths
• Weaknesses
• Opportunities
• Threats

When you do a SWOT analysis, you are essentially identifying your strengths and opportunities for growth whilst also acknowledging your weaknesses and potential business threats moving forward. Every business should stop and take a look at their SWOT analysis from time to time. When you take the time to find out the problems and focus on the solutions, you often start to consider solutions you hadn’t previously identified.

With a little focus on time management, you can schedule in a few hours a month to sit down and work on your SWOT analysis and come up with a strategy for growth. Depending on the areas that you want to grow in, the actions you will take could be time-consuming and need further scheduling or they could be minor changes that reap big rewards.

Let’s say for example you want to grow your business and you don’t have a website. One way that you could grow is to hire a web designer to build you a website. Or perhaps you have an information based website but you also sell products. You may need to incorporate a shopping cart and distribution channel into your business to grow that way. Maybe you just need to rebuild your website and modernise it or make it mobile responsive to keep up with the times.

What if you already have a great online business but no one can really find you? If you’ve identified this as a problem, then getting yourself an SEO team or digital marketing company to help you grow your visibility online is crucial. As valuable as SEO is for your business, if you are time poor, SEO can take up a lot of time that may be better spent in other ways. For time-poor business owners, outsourcing aspects of your growth makes sense and will ultimately make you dollars too.

Identifying ways to grow your business only helps if you can then take the right actions to make things happen. Planning for growth is an incredibly important part of small business ownership. Every business starts off small at the beginning but those who take the time to identify opportunities and put strategies for growth into place are the ones who become medium to large business.

If you’re ready to take your business to the next level and would like help with any aspect of its growth, then don’t hesitate to get in touch with Content Is King. We can chat about your potential areas of opportunity and see how we can help you from there.