Our organic SEO services are perfect for businesses who are found primarily online or who want to target nationally or internationally. Our local SEO services are perfect for businesses who primarily want to attract a local customer base.
What is Organic SEO?
Organic SEO relates to how a business is found on a search engine results page (SERP). When conducting a search, a business’s website is either able to be found through the genuine organic search engine listings or through the paid ads at the top and bottom of the results. Organic SEO focuses on the organic search engine listings.
Organic SEO relates to obtaining a higher result for particular search terms through natural organic methods. The aim of the game of SEO is to improve a business’s positioning with regard to relevant keywords. This is in order to gain the trust of those people who are searching for products or services in a particular industry. The businesses that rank higher get more clicks to their website.
Did you know that when internet users conduct a search engine enquiry, 50% of the clicks go to the top three organic listings?
These top three listings are the most commonly clicked links and as such are highly sought after and desirable spots on a search engine results page. You can only achieve these positions organically, meaning you can’t buy your way into them like you can with Google AdWords.
This begs the question, how can you get your business to appear higher in the search engine rankings? Google uses certain algorithms to decide the positioning of businesses in the results. Ultimately, Google wants the user to find the best links for what they are searching for.
The Google algorithms are based on a number of factors that change up to 500 times a year. This is the reason that search engine optimisation specialists popped up. They are people who specialise in finding out what Google is looking for to get to the top of the Google search results. These people then follow these methods to improve their clients’ positioning.
How to Find the Best SEO Companies
SEO specialists are not all the same. A bad SEO specialist is known to practice Black Hat methods, which means that they take shortcuts that can damage or blacklist your business. These are very outdated methods that used to get results but now will harm your business. White Hat specialists actually pay attention to what is required and will do things the right way to improve your rankings and ensure your website is not blacklisted or removed from searches in the future.
We work in conjunction with a team of White Hat SEO specialists who are Google Partners and have a huge amount of experience in driving results for businesses. Our team is highly accomplished in SEO and spends an incredible amount of time in research and development to keep on top of the best SEO practices.
If your business is based online and doesn’t have a physical store presence, it’s incredibly important to stand out from the crowd. You need to attract customers from as many avenues as possible. Word of mouth and repeat customers are great, but may only be a fraction of your business. If you have an online business or need to generate leads or sales, you need to promote your business both organically and possibly through paid advertising.
Speak to the experts at Content Is King to find out how we can help drive visits to your website with organic SEO.