Local SEO is the perfect online marketing strategy for businesses who want to attract local customers. For those who don’t particularly need to attract customers from all over Australia or internationally, local SEO targets customers in the right demographic within your state. Done properly, it is very effective in generating leads and sales from those searching for a business who services their area.
Local SEO is not that different from normal organic SEO. However, the focus is also on building a local reputation and ensuring the business can be found on Google maps and other local results. As with normal SEO, local SEO works hand in hand with your PPC online marketing campaign.
Some of the businesses who are perfectly suited to using local SEO strategies are:
- Retail stores
- Handyman services
- Furniture removalists
- Childcare centres
- Computer repairers
- Real estate agents
- Massage therapists
- Swimming pool builders
- Landscape gardeners
- Dance classes
- Sports clubs
…Or any other businesses wanting to attract local customers.
Note: Some of these businesses may also service other locations interstate due to franchising or expansion so will require a normal SEO campaign targeting each location they service.
But I get my business from word of mouth referrals!
Generating new local customers is crucial for smaller businesses wanting to grow their leads and sales within their state or local area. But even those who rely heavily on word of mouth referrals or repeat clientele can benefit from improved local SEO.
This is because people often search for a local business that they’ve been referred to. If they don’t have no name or number handy, they often jump online to do a quick search for the business. If the business can’t be found online, there is a very real chance that the prospective or repeat customer will be confronted by other competing businesses.
Without appearing in local searches, you could lose your customers to competitors without even knowing about it. Loyalty is great, but in this day and age when information and advertising is in people’s faces everywhere you look, you can’t just rely on people being loyal. You have to be able to be found where the customers are looking.
If you would like to discuss your Local SEO strategy and gain new customers, please don’t hesitate to get in touch.