Online Marketing Services
If you have a product or service to sell, it is not enough to create a whizz-bang website and hope that people will find it. In the online arena, with countless websites all fighting to be noticed, it is crucial to have an online marketing strategy and action plan designed to get your business name and brand out there.
Having a website and not marketing it, is like having a billboard in the desert; if no one can see it, it is a missed opportunity and a big waste of money.
In conjunction with a good organic SEO strategy, you need to build your brand by advertising your website online. There are many ways to advertise or market your website online from advertising in a multitude of different ways on the major search engines like Google and Bing, to targeted social network advertising, affiliate programs, relevant backlink building, working with bloggers and e-newsletters.
In his 1996 article ‘Content is King,’ Bill Gates wrote ‘Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting… No company is too small to participate.’
The internet has changed the face of advertising and business forever. No company is too small to participate. The playing field has been levelled and for the customer, it is hard to tell a large company from a small business. So once you’ve created your content rich website, it’s important to market, market, market!
Just remember, if you don’t market your business, someone else will be advertising to your prospective customers. Don’t let a competitor take your slice of market share because of inactivity or failure to advertise. As they say; you’ve got to be in it to win it!
Just remember, if you don’t market your business, someone else will be advertising to your prospective customers. Don’t let a competitor take your slice of market share because of inactivity or failure to advertise. As they say; you’ve got to be in it to win it!
Below are some of the online marketing services we offer:
- SEO (Search Engine Optimisation)
- SEM (PPC – Google AdWords)
- Social Media Marketing
- Facebook Advertising
- CRO (Conversion Rate Optimisation)
- Landing Pages
- EDM (E-newsletters)
- Backlink Building
- Photography
If you want to get noticed by the right kind of audience, contact Content Is King to discuss your options. With many years of experience in advertising and marketing, we offer comprehensive online marketing services designed to increase your visibility and hence, your sales. We will show you how to turn your website into your best advertisement, by promoting it in all the right places.