SEO (Search Engine Optimisation)
You’ve built a great website, but how do people find it on search engines like Google? Does your business stand out from all the other businesses in your industry, or are you lost in a crowded marketplace amongst hundreds of other listings? SEO or Search Engine Optimisation can help you be found organically. This is how.
When people search for a business on Google, they tend to stop looking through the listings around page 1 or 2. In fact, 92% of people will never look past the first page and 95% won’t look past page two. Further to this, 50% of users will not look passed the top 3 results on the first page, as they will find whatever it is they are looking for and not bother looking any further.
For this reason, if you want to grow your business, it is incredibly important to be as high up the search engine rankings as possible or you will be virtually invisible to those searching. Those businesses who are found higher up the search engines get the majority of interest from consumers and this results in more sales. So if you want to improve your business, improve your position on the search engine rankings. This is where a good SEO company can be invaluable to your bottom line.
Google’s official position on SEO is that no one can guarantee a #1 ranking. This is absolutely true as many factors are taken into account and these factors can change when Google updates its algorithms. Another point to take into consideration is that with many other businesses competing for the #1 spot, the holder of #1 can change depending on who is working hardest at claiming it. This is why an SEO strategy is not ‘set and forget.’ You need to work at it every month to increase and then maintain your positioning. This is where we can help.
Increase Sales and Consumer Confidence in Your Business Organically.
You want to attract new customers and allow easy access for your existing customer base but if you are in a highly competitive industry, this can be quite challenging. You have a great product or service, but need your business to stand out from all the other options. So how do you do that?
SEO is a complicated and multifaceted game of improving your positioning on the search engine results page (SERP). Google and other search engines like Bing, take many factors into account when assigning a position to a website.
Search engine optimisation is considered to be far more important than advertising with Google AdWords because consumers are more likely to have confidence in organic listings than in paid advertising. That’s not to say that you should avoid paid advertising altogether. It should definitely be included in your online marketing strategy if you want to increase sales, but SEO is more valuable for your business in the long run.
Content Is King provides SEO services with top results in mind. We want to help you improve your rankings the right way. We are a White Hat SEO consultancy, which means we only use the best SEO practices available and avoid dodgy Black Hat SEO methods that can cause your business to be blacklisted by Google.
With so many SEM companies out there, it can be hard to know who you can rely on to provide the best service. We are experts in SEO and will always act on your behalf with integrity and a results focus. We are all about transparency and want you to know as much about SEO as we do. We know that this is something you could do yourself with enough hard work and dedication. But just as business owners outsource certain aspects of their business like accounts, admin, sales, graphic design and manufacturing, we recommend outsourcing your SEO to an experienced and dedicated team who will work closely with you to create results- so that you can get on with running your business as only you can.
With nearly 10 years of experience in all aspects of online marketing, we’ve created a comprehensive e-book for those wanting to take their SEO strategy to the next level by themselves. So if you decide to take on the monumental task, download our free SEO e-book here.
If you’re not technologically minded, don’t have the time to dedicate, or just have better things to do than spending countless hours a week on your SEO strategy, we can take the hard work off your plate and do it for you. We know exactly what it takes to create a winning online marketing strategy, and absolutely love what we do.
We won’t sell you expensive services and then leave you in the lurch. We will create a comprehensive plan to increase your search engine ranking and will work hard to achieve those results on your behalf.
We offer local SEO, organic SEO and competitive SEO services. Please follow the links below to find out more:
Get in touch to discuss your SEO strategy and find out how we can help you.