Fashion Product Descriptions

With intense competition amongst online fashion retailers from both Australia and overseas, it’s becoming more and more difficult to stand out with an online retail fashion business. It’s imperative to have an easy to use website with customer friendly search functions. You need to offer plenty of information about the business and the products to build trust with customers before they buy. Streamlining processes and procedures and outsourcing the copywriting of fashion product descriptions, will increase your ability to turn over large volumes of products.

We have nearly 10 years of experience in the online fashion industry and thousands of fashion product descriptions under the belt. We’re able to help you write killer content for your website that ticks all the boxes for the customer. Our descriptions will also contribute to your SEO strategy with unique content and keywords galore.

We are experts in what it takes to construct the perfect fashion product descriptions to move products. In order to maximise your profits, we include cross-selling opportunities within your descriptions that are designed to plant seeds in the customer’s mind about other products you offer. For example, selling this top with that pair of pants will net you more bang for your buck than selling the top alone.

In the absence of a shop to try on clothing, customers want to feel that they have been given all the information they need to make a purchasing decision. Fashionistas want to purchase clothing from anywhere in the world but require well-rounded descriptions to give them the confidence to buy. Together with the all important product photos, the product description holds the key to enticing the customer, so getting them both right is vitally important.

As a business owner, you are most likely extremely busy purchasing stock, negotiating with suppliers, marketing and dealing with the back end of the business, so it makes sense to outsource the writing of your fashion product descriptions. We will take meticulous care in crafting the perfect description every time.

Our product descriptions are written in whatever style you require, in fluent English, and will include the extra hook you need to get customers over the line to purchase. Contact us today to discuss outsourcing your fashion product descriptions to a highly experienced fashion copywriter.