What is the answer to that eternal question ‘how can I get website browsers to become paying customers?’ The answer is: Landing pages.
If you want to maximise your advertising dollars and increase your sales conversions, a key strategy is to include one or more landing pages on your website. A landing page is different to the home page in that it focuses on only one action. It leads your customer to the sales funnel and is designed to push them over the edge with quality copywriting designed to compel them to action.
When you spend money promoting your business with marketing activities like PPC, you want to know that each click is given the maximum chance to convert into a paying customer. The problem is, when an interested person clicks through to your website from your Google AdWords advert, they might see your home page and not know which action to take. Perhaps there are many places to look. Perhaps they get overwhelmed not knowing where to go first, so in a split second they may bounce out of your website and go to one of your competitors. And that’s a lost opportunity! If your competitor makes it easy for your customer to use their website but you don’t, then you have made a little mistake with a big impact. This is especially true if you find the same thing happening time and time again so check your bounce rate to see if you’re losing opportunities through an ineffective sales funnel.