Grow Your Business with SEM (PPC – Google AdWords)
If you want to direct new customers to your website, SEM (or Search Engine Marketing) works hand in hand with your SEO strategy. Using Google AdWords effectively to market your business online within a searches will reap you rewards as it attracts new customers who are ready to buy.
AdWords utilises PPC (or Pay Per Click) advertising and features both text and banner style ads. These ads can stalk customers around the internet, following them across other websites they use, or can simply be found on a search. SEM can be a very cost-effective way of advertising as it targets specific keywords related to your business within a user’s search and you only pay for results. Adwords is particularly beneficial in highly competitive industries, especially if your SEO strategy has yet to take effect and you need to attract the right customers straight away.
As it’s extremely important to get your business to the top of the searches, SEM uses PPC advertising to create the opportunity to get in people’s faces and dominate the search results. Paid advertising is not as trusted as organic advertising, but it is effective. It’s better to be at the top of page 1 with an ad than it is being at the top of page 3 with organic SEO so the benefits are clear. An effective SEM campaign should run in conjunction with your SEO strategy though, for best results.
Money Talks
AdWords results appear either at the top or bottom of the listings with 3 or 4 ads at the top and bottom, depending on how competitive the search is. They previously also appeared at the right side in results but Google got rid of this in Feb 2016 and this has made bidding for the top spot much more competitive. The higher the bid you allocate per click, the higher your listing will appear, though this changes based on what your competitors are prepared to pay for the top spot. Some industries will require a higher investment per click for the top spot, though paying less for a lower ad can still get you good results but nowhere near as good as the top. It all depends on what you want to achieve with your SEM. You can choose a budget to allocate and have a daily cap on spend if you want and can target as many keywords as are suitable. Having various campaigns running at the same time is very effective though the process can take some time to master.
It all depends on what you want to achieve with your SEM. You can choose a budget to allocate and have a daily cap on spend if you want and can target as many keywords as are suitable. Having various campaigns running at the same time is very effective though the process can take some time to master.
You can choose a budget to allocate, have a daily cap on spend if you want and can target as many keywords as are suitable. Having various campaigns running at the same time is very effective though the process can take some time to master.
But you don’t want wasted clicks. You need to make sure your clicks turn into sales so it’s crucial to capture these clicks and get them into your sales funnel with strategically designed landing pages that you can track and that will convert a sale with great copywriting and sign up forms. Capturing interest is one thing, but converting the interest into sales is what every business wants.
Starting SEM and setting up Google PPC AdWords can be a daunting process. You have a great business that you want people to find and you want more customers spending. You’re working on your SEO strategy but want to increase your sales NOW. Incorporate online advertising into your marketing strategy will help you attract the right customers who are searching for your product or service. And you want a slice of the market, but where do you start?
We can get you started with your Google AdWords campaigns. We’ll help you identify the types of advertising that will bring you the best results within your budget, and will let you know what to expect along the way.
What’s the Difference Between AdWords and AdSense?
If you’re working on your online marketing strategy, you’ve probably heard of both Google AdWords and Google AdSense, but it can be difficult to get your head around the difference between them, so here is an easy way to remember:
AdWords are ads that you buy from Google that appear in the search engine results pages (SERP) at the top, bottom and sides of the organic searches. These ads can also appear on partner or affiliate sites via the AdSense program.
AdSense relates to the selling of advertising space on your website or blog, to Google. The content you produce will often correlate to the advertisement shown on the page. This can be a way for you to boost your income in conjunction with your business, as each click on the ad will send a little bit of money your way.
We can either get you started and show you how to operate your SEM yourself or can run your campaign/s for you if you don’t have the time. For assistance with Google AdWords, contact us today!
