CRO (Conversion Rate Optimisation)


CRO or conversion rate optimisation, focuses on turning website visitors into customers. When a potential customer finds your website or clicks on an advertisement that takes them to a landing page, you want them to take further actions like signing up to your mailing list or purchasing your product. If you find that you have a lot of visitors to your website but they don’t turn into customers or your bounce rate is quite high, there are actions you can take that aim to increase your conversion percentages.

CRO is the key to becoming a successful business. If you have a great looking website but it doesn’t compel people to take further action or buy from you, then what you actually have is a lost opportunity. In business, we want to impress our customers with all the content we create for them, but ultimately we want them to spend with us. This is why getting your conversion rate right is so important.

Another reason is that if you’re spending your hard earned money on marketing and getting people onto your website, you owe it to yourself to complete the process and improve your conversions. There’s no point in attracting customers if you lose sales through a broken sales funnel. A well-oiled machine will convert your visitors into customers and give you every chance to maximise your advertising dollars. You don’t want to lose customers to your competitors because they can’t see the value in your proposition quickly enough.

If your CRO is not performing at its peak potential, there are a number of strategies you can put into place. For example, a landing page with targeted copywriting is excellent for increasing conversions.

The purpose of a landing page is to get you to take an action whether it’s to give your email address or buy a product. The whole page is designed to get you to just do one thing. It is streamlined in its purpose and design to increase conversion and is driven by tested and proven methodologies to get results.

If you want to increase your conversion rate and influence the numbers of visitors who become customers, then get in touch with Content Is King. We will increase your website’s effectiveness and compel visitors to take the action you want. We will set you up for success and help you to dominate your market with a highly effective CRO plan.